Apply these 6 techniques to improve candy boxes
The soft and delicious candies are loved by everyone. That is why several brands offer them at retail stores. Candy boxes help them make their candies stand out over the retail shelves with their marvelous designs. This packaging solution comes in several designs ad all of them are made with pure cardboard or papercraft materials according to the value addition. The value and charm of this packaging solution are increased by using the die-cut window, embossing, gluing, scoring, perforation, and other custom options. All the essential information is conveyed through printing. The attractiveness is increased by spending less over them simply by using the UV coatings. The candies are equally popular among people of every age and gender while to the kids specifically. So, it is also necessary to use candy boxes that could make them irresistible to buy some. There are several modern tactics that can help improve this packaging solution to target the customers for purchases. Here you can read the 6 modern techniques to improve them in every manner.
Add a custom window cut-out
Kids are especially crazy about the candies, and they always want their mouths filled with them. The same is the case with several people of grown ages as well. However, exposing the candies in the printed candy boxes is essential in order to get maximum sales. So, the use of window panes is a wonderful technique in this regard. Most of the retailers keep such packaging over their cash counters to entice the maximum consumers. People definitely prefer adding a whole box or a number of candies into their cart on seeing them. This window cut-out is made wider by crafting in the whole front wall or the top side.
Get a bit humorous design
Everyone has several memories of eating candies in childhood. Kids of this time want even increased experience. You can improve the custom printed candy boxes by using a quirky design that brings joy to the faces of people. You can design a cartoon character or any random object over the box while chewing the candies. Such representation grabs the attention of consumers, and they happily spend the money on grabbing some of those. In most cases, they prefer grabbing a whole box filled with sweet and delicious candies.
Make addition of ribbons
Improvement also means working over the beauty of food boxes rather than just focusing on the sturdiness and other factors. Some people love candies so much that they like getting gifts of premium quality candies. So, the addition of ribbons and other decorative objects is such a technique that makes the candies more relatable in the form of food items. Additionally, the satin stretch bows are also a wonderful addition to raise the aesthetics. Such addition convinces people to make bulk purchases for themselves and their loved ones that love candies.
Display storytelling images
Making the design catchy is the key to grabbing the attention of maximum customers visiting the retail stores. The crowded shelves make it challenging for the blank and boring designs to stand out prominently. Display of the catchy images over cardboard boxes can create maximum attraction for the buyers. Prefer displaying high-resolution images that narrate some story. A great storytelling design derives the attention of customers regardless of the nature of people. Such storytelling will benefit in growing the sale volumes without any costly marketing campaigns through TV and other promotional mediums.
Make the unboxing special
Unboxing is an ever-hot trend that businesses can follow in the custom packaging for candies. A number of unboxing styles are popular among businesses. However, the craziest and interesting of them is the pyramid-style box with a stylish way to take the candies out. You can close the upper section in the form of a revolving fan, and all the adjacent edges will get closed without the use of any glue. The same type of box is also used for favors over a wedding.
Focus over colors and typography
None of the packaging experts can deny the importance of colors for these custom printed boxes. The same is the case with the typography to display the textual promotional content. Choose the colors wisely while keeping the theme in mind. Choose the vibrant colors like red and yellow that make the packaging prominent in retail stores. Avoid using dull and boring colors as they do not make people frustrated. The value of the box is increased by using attractive typography as well to display the required data over the box walls. These were some major tactics to raise the aesthetics and functionality of candy boxes. All of these ways do not require a much higher budget which means that small-scale businesses can also avail this opportunity to boost their business. Never compromise over the quality in any manner because it will reduce the impact of packaging on the customers.