Every article on the web (except for the classic, to-be-expected fringe naysayers) are declaring in unison that “an eCommerce SEO strategy remains essential for marketing success in 2022.”
So let’s take a look at some of the prime benefits of eCommerce SEO for all businesses, large and small.
What Is eCommerce SEO?
SEO, or search engine optimization, is a collection of practices that make your website more attractive to search engines. Improving SEO will increase your search engine rankings; eCommerce SEO has a focus on online businesses. Therefore, boosting eCommerce SEO will help your website with the following.
- Improved Organic Keyword Rankings and Impressions
Improving the ranking signals of an eCommerce website will improve that website’s organic keyword rankings in the search engines, which will result in more organic impressions for those and similar search queries (meaning more people will see the website in the search engine results pages of Google and others).
- Higher Organic Traffic
With proper targeting, more impressions will correspond to more clicks, so organic website traffic generally improves as a result of eCommerce SEO.
- With Proper Targeting and Keyword Selection, Higher Organic Conversions and Sales
Focusing on the right keywords through keyword research; that is, those that are relevant to the eCommerce business in question and which are associated with intent to purchase (either transactional or commercial search intent) usually means that organic conversions, sales, and revenue tend to increase, too.
- Diminished Reliance on Paid Search Marketing and Paid Ads
Ranking more effectively in the organic search results means an associated business will necessarily need to pay less for PPC and other paid search marketing strategies.
- Support for Other Organic Marketing Strategies
Since SEO focuses on organic metrics, boosting SEO will support parallel organic marketing strategies, including but not limited to email marketing, content marketing, and social media marketing.
- Improved Returns on Long-Term Efforts
SEO can be highly cost-effective and results build on themselves in the long run. As your website becomes optimized, it will become easier to rank for new keywords and search terms.
- Can Improve Domain Authority Over Time
Domain authority, or DA, is one metric that search engines calculate and use to assign rankings. As your website ages, generates backlinks, and gains users, domain authority will increase, making it easier for a website to compete against well-established rivals that may also have high DA.
- Increases Brand Awareness
With higher visibility associated with SEO comes the benefit of greater visibility and expanded brand recognition.
- Better Credibility
One entire pillar of SEO is dedicated to content; the better the material on your category and product pages and CMS web pages like your blog posts, the more authoritative your website will appear to visitors.
- Improved Customer Engagement and Retention
SEO can be used to follow keyword movements so you can see what customers are actually interested in, improving engagement and potentially retention.
- An Improved Website UX
Technical SEO, which is concerned with site speed, structure, security (and a few other ranking factors) impacts website usability in a big way; improving this will improve both your user experience and SEO.
- SEO Can Be Used As a Lead Generation Tool
Lead generation SEO can be used with lead-capturing devices like forms, downloads, and pop-ups for use in subsequent marketing campaigns.
- Can Be Used to Improve Local Visibility and Boost Foot-Traffic to Brick and Mortar Stores
The benefits of eCommerce SEO are not restricted to online sales. SEO can be used to optimize local listings to drive awareness of, and traffic to, a local brick-and-mortar venue.
- It Actually Can Be Measured
Some naysayers claim the effects of SEO cannot be measured. In a sense, there is truth in this, but the blanket statement that SEO cannot be tracked is flat wrong.
Google Search Console and Google Analytics will both give you very keen, polished insights into who visits your website, how they got there, what actions they took, and what queries they used to find your website.
So success can be measured.
Learn More About the Benefits of eCommerce SEO
Are you still scratching your head trying to conjure up more benefits of eCommerce SEO? Don’t guess and wonder in vain. Visit Genius eCommerce today and get answers; that’s where all of the insights in this article came from!