How to make the most of Instagram Reels
Many people believed that Instagram Reels was a TikTok-like copy when it was announced on August 5, 2020, by Instagram. It’s not. Instagram Reels was launched in Brazil in 2019 and is now available in more than 50 countries.
Instagram has over 1 billion active users monthly. Brands can use this feature to reach large audiences, increase sales, and get more followers. Instagram Reels allows you to share short, 15-second videos on the platform. The Explore tab will allow you to share content unless you have turned your profile into private. This is excellent news as half of the users use the Explore tab to search for new content, people, and brands to interact with.
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What are Instagram Reels?
Instagram Reels is the latest addition to Instagram’s collection of content-sharing tools. Also, Instagram Reels has proven to be equally popular.
Instagram Reels does not replace Instagram Stories. Both are available on Instagram Stories, but there are some differences. Instagram Reels allows you to access a broader range of editing tools.
You can add music, multiple clips, or combine them to make one video. AR filters are also available to spice up your videos before they go live.
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How do you use Instagram Reels?
Instagram Reels can be found next to the Instagram Stories button. To see it, tap the camera icon located in the top left corner of your Instagram screen.
Continue to swipe down on the menu at the bottom of the screen until you reach Instagram Reels. You’ll see the available features on the left-hand side of Instagram Reels once you go it.
All you need to do to start recording your video is click the camera button. You will also see a progress bar at the top when you are shooting your video. The progress bar displays how much time you have until you reach the 15-second limit. You will need to click the camera icon again to stop recording your video.
After you have finished recording your clip, you will be able to access various editing tools. The ‘Align” feature will also be visible. This feature is helpful if you want to combine multiple video clips into one video. The Align feature allows you to transition between two clips to create cohesive content seamlessly.
If your video clip is less than 15 seconds, you can add additional videos to your clip to make a longer video of 15 seconds. After you have finished your first video, click on the camera icon to add another video. As long as your final video is no longer than 15 seconds, you can add as many clips as possible.
After your 15-second video is complete, you can hit the “Next” button to continue editing. Instagram will direct you to Instagram Reels’ editing tools if you exceed the 15-second time limit for your video.
Click on the “Upload” button to upload your videos to Instagram Reels
You can trim, align, add music, and apply filters to your videos using the editing tools. After you are done, you can publish the video. You have two options:
- Save your video as a draft.
- Could you share it on Instagram Story?
- Please post it on the newsfeed.
Instagram Explore also shows content uploaded to Instagram Reels by public accounts.
How can you use Instagram Reels in your Instagram Marketing Campaign?
One of the most used digital marketing tools is Instagram. Due to Instagram Stories, IGTV, and now Instagram Reels, more video content is being posted and viewed on Instagram.
The time spent watching videos has increased by 80%. Many brands are already using Instagram Reels to promote content. Louis Vuitton and Balmain are just a few brands that use Instagram Reels to increase their Instagram followers and likes. TopShop has used Instagram Reels to showcase its products with great success.
Here are some ways to incorporate Instagram Reels into your Instagram Marketing strategy.
How can you use Instagram Reels in your Instagram Marketing Campaign?
1. Make an Instagram Marketing Strategy to Get Instagram Reels
Your content bucket can help ensure that you post video content regularly. You can promote many different types of content with Instagram Reels.
- Tutorials and videos on how to
- Tips and Tricks
- Sneak peeks and promotional content
- Behind the scenes video
- Showcase your catalog
- Revealing launch dates
- Collaboration with influencers and more
There are many ways to promote your brand. Instagram Reels should make full use of all the available features. You can grow your brand’s visibility and reach more people by creating content that attracts more Instagram followers and gets more Instagram Reels likes.
2. TikTok: Use your content
Repurposing content you have already created for TikTok is a great way to promote your brand. Multi-platform branding allows you to reach real Instagram users. TikTok is not likely to overlap with your Instagram followers. Instagram is all about authenticity and being approachable. You already have quality videos that you can post, so why not use them? buy Instagram comments
3. Set yourself a new challenge
- Instagram is a hot spot for challenges
Sephora collaborated with @ryanbpotter on a new makeup challenge. It was a huge success. You might consider working with an influencer if you are a brand just starting. You can get noticed on the platform by submitting challenges.
You will need to think of relevant hashtags to create a popular challenge. You can make your challenge more popular by collaborating with other influencers.
4. Collaborate with Influencers
Instagram is a hot place for influencers. Brands and businesses are increasingly reaching out to micro-influencers. A micro-influencer usually has about 50,000 followers on the App. Working with micro-influencers is a great way to build close relationships with your audience. Their content has high engagement rates. You can organically grow your Instagram account by finding a micro-influencer with Instagram followers relevant to your niche.
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