Setting prices for other businesses can be complex and requires different pricing strategies than selling prices for customers. Deciding the prices for other businesses is tricky in comparison to B2C. As setting prices is tough, the businesses here prefer to invest in B2b pricing software which helps them to regulate the prices automatically. This will help in setting costs for the goods and services that you have to sell to the other company. This software is sufficient enough in giving accurate results, eliminating the requirement of preparing complex spreadsheets and error-prone manual processes. With an efficient solution, the business can expect high ROI. The machine learning algorithm will help optimize the price margins. Know that B2B is more complicated than B2C because the consumer will decide the price for themselves. In B2B, the pricing is not much upfront and transparent as many people are involved in the buying process. Before deciding the prices, it is important to test out multiple structures, get inputs from your sales force, and decide your prices based on data and analytics. Know that the b2b software solution will help in business analysis, managing, optimizing, and executing their prices.