Reasons Why You’ve Seen a Sudden Drop in Website Traffic

Introduction

The internet is a big place and it has many different dimensions. The web is an increasingly important part of our lives, but it also has its downsides. Some people may find themselves experiencing a sudden drop in traffic on their websites, so here are some reasons why this could be happening:

Google Penguin

One of the most effective ways to increase your website traffic is by building links. A link is a connection between two websites that allow users to navigate from one site to another in search results.

When you build links, Google’s algorithm (called Google Penguin) will detect them and penalize your site if they’re found on other websites that earned their way into organic rankings via unnatural link building practices — such as buying comments or writing fake reviews. This means that if someone has built up its own reputation online, it can effectively push down other sites’ ability to rank higher in search results.

Google Hummingbird

Google Hummingbird is a natural language processing algorithm that was released in August 2013.
It’s designed to make Google more conversational, like how they use the chat feature on Gmail.
This can help you get more clicks from your website and improve your user experience (UX).

Google Panda

Google Panda is a Google algorithm that was launched in February 2011. It affects the ranking of websites in Google search results. This algorithm penalises websites that have poor quality content and also penalises websites that have duplicate, outdated or irrelevant content.

The Panda update aims to help users find relevant information on the web by targeting sites that are no longer useful, out-of-date or duplicated across multiple domains (which can confuse users).

Page Speed

Page speed is a ranking factor in Google’s algorithm. Google recommends loading pages in 2 seconds or less, and there are several tools available to help you check your site speed.

If you’re not sure how you can improve your page load speed, take a look at the following resources:

[Google’s Webmaster Central](https://developers.googleblog.com/2018/03/improve-your-web-pages-speed-and-latency.html)
[Google’s new tool for measuring page load times](https://www.googleblogger.com/2018/03/new-tool-measureing-page_speed_and_latency_with_gwt/)

Mobile Usability Issues

If you are a business owner, it’s important to understand the impact of mobile usability issues on your website. Mobile users are increasing and will continue to do so in the future. This is because smartphones and tablets are becoming more popular than desktop computers, which means that more people will be accessing the internet from their phones or tablets than ever before!

Mobile Usability Issues Affect Search Rankings

Mobile websites can affect search rankings if they’re not designed properly for both desktop and mobile devices. If people are searching for information on your site but cannot find what they want because there aren’t enough pages available or navigation links aren’t easy enough to find, this will hurt their experience on your site overall (and ultimately lead them away).

Content Quality

As you probably know, content quality is more important than ever. If your website doesn’t have fresh content on it, people won’t find it and they won’t return. The same goes for your blog—if you don’t have relevant, high-quality articles written by experts in their field (or at least ones that don’t look like they were written by a 10-year-old), no one will stick around long enough to read them.

But what does good writing really mean? Well, here are some tips:

Have good grammar and spelling skills! This applies both during the writing process as well as when editing other people’s work later on down the line (which we’ll get into later). Grammar errors can cause readers confusion or frustration; spelling mistakes can make readers feel like they’re reading something from an elementary schooler instead of an expert writer who understands how words work together in sentences!

Slow loading pages

If you’re seeing a drop in traffic, there are several reasons why this could be happening. One of the most common reasons is that your website isn’t performing well on load times.

If you want to make sure your site loads quickly and efficiently, here are some things you can do:

Use a content delivery network (CDN). A CDN acts like a middleman between your server and users—it caches copies of all images on the site so they don’t have to download them again each time someone visits it. This saves bandwidth and speeds up page loads by minimizing requests made to external servers.* Use GZIP compression when sending out HTML emails.* Use static site generators such as Jekyll or Hugo instead of WordPress.* Make sure lazy loading works properly by setting up their function calls in JS files so that they’re loaded only when needed instead of relying solely upon AJAX calls for everything else.* Test thoroughly!

Bounce rate increases

Bounce rate is the percentage of visitors who leave your site from a single page. It’s important to keep your bounce rate low, because it’s an indicator of how engaging your content is for your visitors.

If you see a sudden drop in website traffic and then no one leaves the page after clicking on it, chances are that something has happened to cause this issue. If you’re seeing high bounce rates as well as poor user experience on other pages within your site, there’s probably something wrong with those pages themselves (or perhaps even with how they were designed).

Website usability issues

When you see a large drop in your website’s traffic, it is important to take a step back and ask yourself why.

One of the most common reasons why people will not come back to your site is because they are having trouble navigating or finding things on your site. This can be caused by any number of issues such as:

A lack of content quality – You need to make sure that you have enough information for visitors and customers so they don’t have too much trouble finding what they’re looking for. If there isn’t enough information available, then many people will leave without ever coming back again!
Poor design – Badly designed websites tend not only make their users feel uncomfortable but also confuse them about how exactly things should work (or not). This leads into another point:

Paid links and ads

If you have paid links on your website, it is likely that you will be penalised by Google. The reason for this is simple: paid links are considered as manipulative and therefore they can negatively impact the search results of other websites.

If you have implemented paid ads on your website and are still seeing a drop in traffic, there’s a chance that you might need to remove or stop these ads completely!

Analysing the reasons for sudden drop in traffic helps us to identify and fix the issues.

As you can tell, analysing the reasons for sudden drop in website traffic helps us to identify and fix the issues. To get a better understanding of why people are visiting your website, try using Google Analytics’ website traffic estimator tool or another free resource that’s available online. You’ll be able to see exactly which pages are causing problems and how many visitors they’re getting on average.

Once you’ve identified what’s causing these issues (and fixed them), it’s time to focus on improving your website overall!