In the digital age, video marketing has become a fantastic tool for marketers. Animoto reports that 88% of marketers are pleased with the return on investment (ROI) that their video marketing initiatives produce.
Whiteboard videos and 2D explainer videos use animation in different ways
Have you tried using an explanatory video with a whiteboard for marketing? It’s time to act now! Many innovative companies worldwide have tasted the success of a video marketing campaign. We have gathered the ten most intriguing and eye-catching whiteboard explanation videos to serve as inspiration for whiteboard video animation experiments.
Let’s dive right into this fantastic animation adventure!
The Campus
Are you seeking the ideal university in the United Arab Emirates to enroll in? Well, you came to the right place. Most of your work will be done by the Campus to keep you away from hard toil. It is a service that helps students find a university in the UAE that best meets their needs and aspirations.
The fantastic whiteboard movie thoroughly explains The Campus. It was created by the Polish explainer video production business Explain Ninja. This animation demonstrates how to use a service, outlines its main advantages, and explains why it is the industry leader in providing student advisory services.
This animation is crisp and attractive. It uses well-drawn lines and a constrained color scheme to create memorable and exceptional characters. Moreover, the connection between the scenes is another attractive feature of this video.
Adobe Echo Sign
Another great example is the Adobe whiteboard animation. This animation advertises the Echosign device and outlines its features. With the help of a browser or a mobile device, a user can send, sign, track, and manage signature processes using Adobe Sign, a cloud-based e-signature service.
We were pleased by this video’s seamless and fluent changes and transitions. The lines move in a dance-like pattern, creating different objects for some seconds, after which they transform into a different form. These stunning visual effects give the animation more flair and individuality. Adobe has effectively used the power of an explainer video to create a compelling description.
Where Good Ideas Come From – Riverhead Books
The author renders an engaging narrative that follows a defined plot. It also illustrates various scenes sequentially that show a motion-like appearance. When the process is recorded and shown as a single video, the illustrations are combined into an animation.
Red Bull’s Whiteboard Series
Do you recall those renowned Red Bull whiteboard series? It is the ideal illustration of the marketing potential of whiteboard animated videos. With the tagline “Red Bull gives you wings,” it provides more recognition and popularity for the business. Simplicity is where style manifests itself in its most attractive form. The animation process of this video was quite convenient. Although the characters appear simple, each silhouette is recognizable. All of the animated videos in this collection are provided with a dash of humor and enjoyment. This short animation acquires a unique charm when combined with humor; it can persuade viewers to purchase and try this energy drink.
Coca-Cola Content
We especially like the way Coca-Cola has utilized the whiteboard animation video structure. Prior to this, Coca-Cola was an active player in the marketing field, consistently infusing new and attractive commercials that boost ratings and appeal. For its latest marketing campaign, Coca-Cola decided to divulge its strategy to everyone.
It has created an animated whiteboard film that explains excellent business strategies and content marketing techniques. VP Jonathan Mildenhall provides narration in the video. On the other hand, this animation has probably been used because it is under seven minutes and requires frequent turnovers between content.
Apple a Day — Whiteboard Free for iPhone, iPad & Android
Apple astonished us by introducing “Apple a Day,” a new task management software for everyone. The animation appears basic, but “the meat” phrase acts as a clever metaphor, linking the app’s name to the proverb “An apple a day keeps the doctor away.” The video’s entire story revolves around this metaphor, enhancing the animation’s engagement and cleverness.
DC HomeBuzz
DC Homebuzz is a wonderful example of a whiteboard animated video that focuses on displaying its distinctive value proposition to attract users. This whiteboard animation is a terrific example of a flat charge, full-service approach that offers quick and fluid animation and a compelling script narrated in a clear and audible voice.
The video starts off with an individual thinking of selling his home. But, the high level of expenses is quite heavy on him, including fees for movers, storage and attorney, and transfer taxes. Also, the real estate agents charge a fee of 6% for marketing and advertising costs. This is where DC Homebuzz caters to him with a flat fee full-service offer.
Elevations Credit Union
This company ensures that their viewers’ time is important and well-spent. Their animated video keeps things light, airy, and humorous. It illustrates how an animated piece can add fun and improve the visual experience within an industry that offers a monotonous atmosphere. This would generally propel higher engagement and more sharing on social media platforms.
The video depicts a woman, Emily, who is musing over her expenses, and a coffee shop owner named Frank who has got a high electric bill. Both think that investing in efficiency improvements will be a complicated task. However, Elevations Energy Loans comes to the rescue and provides ample benefits of their loan schemes and assurances.
23 and ½ hours
Although animated whiteboard videos are typically used for educational and lecture purposes, they are a fantastic example of how to simplify complex information. With the aid of illustrations and physical representation, it is possible to transform dull content into engaging lessons or videos, regardless of the topic. It is not easy to be imaginative when producing and writing scripts, but this animated video demonstrates the ideal kind of imagination, exemplifying questions in animated videos that everyone can comprehend.
Weeds Season 8
Consider this example of a whiteboard movie clip that demonstrates the marketing perspective in a distinctive way. The video is a show opener for the eighth edition of Weeds. The video retells the Weeds odyssey that viewers have seen over seven seasons. The view of Alexander Gould killing Pilar, the move to Ren-Mar, Kevin Nealon’s prison move, and more could be seen in this astounding whiteboard animation.
Conclusion
An animated whiteboard video is an ideal medium for expressing your product’s marketing message or instructions. Whiteboard animation appears simple and takes little time, effort, and money to produce. It can, however, do better than a full-size video, increasing engagement and revenue for your company when combined with a compelling story.
There are five crucial points to remember when you want to have an animated whiteboard video:
- The writing must be approachable and well-planned.
- Balance text and graphics for a seamless visual experience.
- Include your brand’s colors in the video for the most significant impact
- Try to simplify the material to engage your audience.
- Always focus on the video for promoting your unique selling proposition.
Bearing these points in mind, you can ensure that your animated whiteboard movie will attain high viewership and will provide a profitable return on investment. Video marketing is the way of the future for businesses, but it’s essential to know how to do it properly. The first step in starting a whiteboard animation project is to write down all the information you want to be included. After that, you need to contact a reliable firm, like Video Jeeves, to get a customer-centric whiteboard animation video.
Author Bio
I am Zoya Arya, and I have been working as Content Writer at Rananjay Exports for past 2 years. My expertise lies in researching and writing both technical and fashion content. I have written multiple articles on Gemstone Jewelry like opal and other stones over the past years and would love to explore more on the same in future. I hope my work keeps mesmerizing you and helps you in the future.
