You’ve decided on a niche, created your blog or website, and are ready to put the finishing touches on it before going live and sharing your message with the world.
Now that the primary website designs have been completed, it’s time to add a cool logo to your blog! Also, logo design agency in Reading provide best logo for you.
Whether you’re a small company blogger or a hobbyist with a wealth of information about a specific subject, every blog and website requires a logo.
Don’t get me wrong: your logo has a purpose other than your blog. You’ll also use it to promote your blog and personal brand on your social media profiles — Facebook, Twitter, Instagram, and so on.
What Is the Purpose of a Blog Logo?
There are a million other bloggers out there, for better or worse, and chances are that anything you’re planning to write about has already been written about. In reality, the WordPress platform has seen over 20 billion blog post views, and 77 percent of internet users (i.e., everyone) read blogs on a regular basis.
People will need a means to remember you among all the other blogs in your niche when they visit your site for the first time. If you lose a reader, the chances of them finding you again are little to none unless you have a logo — a visual clue – that will assist them.
Additionally, having a blog logo will benefit you in the following ways:
Create a positive first impression. It will instantly grab the interest of your readers and inspire them to visit your site if it is well-designed.
Position yourself as an authority. A logo communicates to your viewers that your blog is professional and that you are qualified to write about the topics you’re discussing.
Increase brand awareness. A logo, as part of your brand, will help you stand out in your niche and gain reader recognition.
Create a brand identity. Your logo is the cornerstone of your business, and it will aid you in forging an emotional bond with your audience that will transform them into devoted readers.
Types of Blog Logos
Icon-based, text-based, and combination marks are the nine various forms of logos that fall into three categories (logos that incorporate both words and symbols).
The most frequent sort of logo you’ll find on blogs is a wordmark logo, which is a design that is just based on your blog’s name — whether it’s the whole name or a monogram – and nothing else. The typeface you use in these logos is quite important. (We’ll go over this in further detail later.)
You can also use a combination mark to discover a symbol that expresses anything about your blog name or the type of content you’ll be providing.
We don’t advocate utilizing an icon by itself because it may be difficult for visitors to identify the emblem with your site if it isn’t accompanied by your name. Remember that your logo may help you establish brand recognition, so choose a design that is simple to remember.
Here are some of the most common blog types and the logos that best suit them:
Personal blog:
These blogs are most suited to wordmark or monogram logos, as previously stated.
Make sure to include your own name in your logo so that your audience can associate your logo with the voice they’ll hear on your blog – and hopefully connect with. To add a personal touch, try utilizing a hand-drawn typeface or a style that looks like a signature.
Business blog:
If you already have a business, you should have a logo as well! Notice how the Disney Parks Blog logo uses the same font as the main Disney logo but with a subtle color change?
Marriott on the Move, on the other hand, sticks to their traditional maroon color scheme while changing up the font. When choosing a logo, keep in mind that it should be a variation of the company logo that your audience is already familiar with, so they can readily identify your blog with your company.
Niche blog:
If you write about food, fashion, travel, DIY, fitness, gaming, technology, parenting, and other topics, you most certainly have a “niche blog.” A niche blog, in other words, is one that caters to a certain audience interested in a specific issue.
As a result, you should think about using a combination mark as your blog’s logo. This will necessitate some research on your part to determine which icons, typefaces, and colors will best suit your niche. Tech Savvy Mama, for example, uses a blue color scheme to instill trust in her readers, while The Book Smugglers’ logo features a serif typeface that evokes timelessness and traditionalism.
If you know of any other blogs in a similar niche or business, look at their logos to see if they share any design aspects. That should give you a good notion of the kinds of logo styles that your target audience likes.
Now that that’s out of the way, let’s begin to work on the real design! Here are five tips to help you create the ideal blog logo:
5 Simple Steps to Creating a Blog Logo
1. Consider your target audience.
This is undoubtedly the most crucial phase in the logo design process because it will guide the remainder of your choices in the following steps.
Whether you’re writing a lifestyle, fashion, travel, or personal finance blog, the logo you create must resonate with your target audience.
Consider your topic, and then consider who your ideal reader for that issue is. What kind of audience will your blog attract? Who do you want to reach out to? Try to jot down some identifying information about your target audience, such as their presumed demographics and interests.
What is the significance of this? A logo with thick letters and many bright colors wouldn’t be appropriate for a blog about depression, just as a logo with a minimalist design and black as the dominant color wouldn’t appeal to your intended audience if you blog about healthy living.
Before continuing on to Step 2, make sure you have a decent notion of who your blog is intended to attract.
2. Pick a color scheme.
The colors you choose for your logo should match or enhance the color scheme on your blog or website.
All power to you if you haven’t chosen a theme for your website yet; you can construct your theme around your logo! Most bloggers, though, have a website up and running at this point, which usually includes a template (or, if you’re using WordPress, a theme).
What’s vital to remember is that the colors you select will elicit specific emotions in your viewers. Each hue has its own “personality,” which leads individuals to feel or think about something unique subconsciously. Red, for example, evokes passion and vigor, but blue conjures up feelings of trust, power, and dependability. Before settling on a color palette for your logo, do some study on color psychology.
You should also be aware of which logo color combinations work well together and which do not. You want your logo colors to suit your website, and you want them to complement each other in terms of both appearance and meaning.
Choose a total of two or three colors for your logo; any more than that will certainly confuse your message with a cluttered look.
While it’s true that digital mediums such as blogs and websites are more forgiving of bright logos, if you want to brand offline as well (for example, with business cards or swag), you’ll want a logo that looks just as beautiful in print as it does online.
3. Choose the right font.
If you’ve decided on a wordmark logo for your blog, here is the meat and potatoes of the process. Because your typeface will be the most visible aspect on your page, choose one that best conveys the personality of your site and brand.
(Even if your design includes an icon, your typeface will still have a lot of weight, so don’t skip this step!)
Although blog logos love script fonts and bespoke typefaces to provide an added level of originality to the design, there are four primary types of fonts used in logos.
As with colors, the font(s) you pick should be appropriate for your blog’s target demographic. Again, this is dependent on the subject of your site; for example, large, quirky display typefaces would not be appropriate for a blog about tax facts or accounting. However, if you operate a vacation blog, bold, entertaining lettering is undoubtedly the way to go.
Also, consider clarity; some typefaces, particularly the more “artistic” ones that dominate blog logos, might be difficult to read, defeating the purpose of having a blog logo.
Remember that your website visitors should be able to read and recognise your blog’s name from the logo at a glance, so if you have a choice between a fancy font and a basic but legible font, choose the latter.
4. Make a few versions.
You should have settled on the various aspects of your design (including an icon, if one is used) at this point. It’s now time to try out a few different versions of your logo to see which one works best on your website.
To make sure that each element works nicely together, experiment with different hues of the same color palette or fonts from the same typeface family.
Create a couple different layouts and play with the placement of each element. Is the logo more effective when the text is in the foreground? What about with your right-hand icon? Create four or five different logos and determine which one best represents your blog’s story.
The proportions of the logo positioning area vary from theme to theme and from website hosting platform to website hosting platform. The logo space on some will be fairly little, while on others it will be rather large. Your logo must be clear and easy to read at any size; therefore, test your logo at several dimensions before settling on a final design to ensure that the resolution looks nice.
5. Choose a logo design tool
It’s time to start making your logo once you’ve figured out how you want it to look.
You can utilize design tools like Photoshop, online or software-based logo makers, or even logo creator apps if you need to design on the go if you want to take the DIY approach.
Here are a handful of our personal favorites:
Photoadking – If we didn’t put this at the top of the list, we’d be lying. This online logo maker is inexpensive and simple to use, and it includes all of the branding tools and to easy-to-customize blog logo templates you’ll need to establish a brand identity for your site. to easy-to-customize blog logo templates
Adobe Photoshop – Designers utilize Adobe as a professional tool. You can create great logos, but you’ll have to pay for the software, which has a bit of a learning curve to understand. This may not be the greatest option for you if you don’t have any graphic design skills.
PicMonkey – PicMonkey is a fun programme. It’s completely free to use and includes an online logo creator. It doesn’t have all of Photoshop’s bells and whistles, but it can still produce a decent logo.
Canva – This is another design platform that includes a logo maker. Although it is primarily focused on social media design templates, you can also use it to create a logo for your blog.
Bonus Step: Add Your Logo to WordPress
WordPress, as one of the most popular blog hosting platforms, makes it very simple to submit your logo!
After you’ve finished your design, save it as a transparent logo file (PNG) so it may be used on any surface.
Click “Customize” after logging in to your WordPress site.
Then, under the “Site Title, Tagline, and Logo” field, choose “Site Title, Tagline, and Logo.” Click the “Add logo” button in the new section that appears.
Choose “Upload Files” and upload your logo from there. That’s all! Click the “Set as Logo” button in the bottom right corner. Your logo should now display in the blog’s header.
Now it’s your turn.
Now that you know how to make a logo for your blog, it’s time to put your foot on the gas.
Many bloggers view blog and website logo design as an afterthought, but if you want to make a good impression on your audience and come across as professional and credible, you need a well-designed logo to make your mark on the web.
When you’re ready to begin designing, head over to this amazing logo maker to get started!
