Knowing what is and is not working for your website is essential. It is known that you cannot make rational decisions without knowing which of your SEO efforts are and are not contributing to your website. SEO impacts businesses by improving your ranking in the relevant search results. With an order high enough, your company can also use SEO to bring qualified traffic to your website. It can also lead to more leads, sales and revenue for your business.
SEO is the primary practice of increasing the quantity and quality of traffic on your site through organic search engine results. This gives you more and more opportunities for converting qualified prospects into customers. SEO also helps you establish yourself as an expert in your field. It also drives traffic to your website. It also allows you organically to promote your business.
What do you mean by SEO Analytics?
It collects and analyses the raw data to inform your search engine optimization results. It also helps you prioritize tasks and get approval for the SEO campaigns. You can also make better decisions for improving SEO.
Why is SEO Analytics important?
SEO analytics are essential for optimizing a personal blog or consulting an enterprise SaaS. Marketers will benefit significantly from the information gained in SEO analytics as the data eliminates the guesswork for developing goals and strategies.
Following are the handful of question SEO Analytics can answer-
- What is the type of content users engage with the most?
- How is it possible to get more backlinks?
- How is it possible to increase sales?
- Where do the best customers come from?
- What all marketing efforts bring in the most valuable traffic?
How can one get started with SEO analytics?
One can get started with SEO Analytics using the following steps-
Plan your work
You have many avenues open in front of you that are very likely to get confused or lost. However, you should only think about the end goal and strategize your priorities. Then, you can also map out what tools you will need and what reports you to need to pull. Good and regimented planning is the key to smooth data analysis projects. You should not try to skip any step as you can miss out on essential insights.
2. Set up the correct measurement tools
You should know what you need the data for, and then your next step is setting up the measurement tools to collect the data. Google is the search engine that we are trying to rank on, and we need to set up the tools that provide valuable insights into the search presence and the keyword rankings. There are some paid tools as well as free tools in the market. However, you should decide your priority.
Following are some of the tools-
Google search console
It provides data to help understand what is happening in the Google search results. It would be best if you thought of Google search console as your window and you will also get insights into how the content is doing, page experience and the index coverage issue.
Google Analytics
It tells you what the organic users do once they land on your website and how engaged they are. They also tell what they click on and how many leads they can generate.
Many people avail the services of SEO Gold Coast, a company that helps business owners increase the traffic, sales and leads of their website.
3. Set up dashboards and reports
After you have set up your measurement tools, you should visualize the information that is comparatively easy to understand and act on. You should create reports that are useful, insightful and easy to understand. There are many kinds of instances where you will need to create custom reports and dashboards so that you will be able to see the data even more clearly. One can also use the advanced filters in the site audit to pinpoint any issue they find.
4. Review and act on the data
The last step is to review and act on the data. It is a fact that data is useless without action.
Google says that any optimization should be geared towards improving the user experience.
Following are some reasons why web analytics is important for your business growth-
You can get to know your visitors well and enhance the user experience
When making any type of a decision, it is very important to ensure your decision does not hurt your existing customers. It should enhance their user experience. You should get to know your visitors first, and you can take proper measures for enhancing their user experience. When you learn about the technology they are using to browse your site, you can also test the compatibility of your site with those technologies and then make necessary improvements.
Know the content that is best and focus on it
Many website analytics tools show you exactly which content gets the most visits, the bounce rate for the individual pages and the average duration. Thus, you will be able to analyze and optimize for better engagement.
You can also add CTA buttons, and purchase links and boost your conversions. You will also be able to update the top landing pages with the latest information. You can also revamp the entire design and structure for making them look fresh and updated.
It also helps your site’s SEO
SEO is the most crucial aspect to determine the growth of your business. The more organic traffic your site receives, the more leads and conversion it gets.
You should know your visitor’s demographics and interests and create targeted content and get better visibility on the search engines. You can also gain some insights by tracking your referrals.
Many people also set up site search tracking and track what their visitors are looking for on the site. You can also make use of this option in Google Analytics and you can also compare your existing content and what users are looking for. It also provides you with new topic ideas for your blog.
Track top referrals and build the strategies to gain more of them
You can use website analytics and track who referred most traffic to your business site. You can also analyze and focus on the strategies for gaining more referrals from them.
